Check out June special - spend $50, get 10% off. - use the code JuneSpecial

Our Merino Wool Was Featured on a National Podcast!

written by

Edward Crowley

posted on

April 21, 2026

April has been one for the books and we have a lot to share with you. 

From a national podcast feature to making our products easier to get than ever — we have a TON happening at Mesta Meadows right now. Sign up for our email list so that you can stay in-the-know!

This one is a big deal.

Bret Schnitker and Emily Lane from Stars Design Group — global leaders in private label apparel — recently visited Mesta Meadows Ranch and sat down with me (Ed) for a full episode of their Clothing Coulture podcast.

The episode is called "Merino Wool Is More Than Luxury, It's a U.S. Opportunity" and it covers everything from live sheep shearing to fiber science, sustainability, and why American-grown luxury wool deserves a spotlight on the world stage.

Ed breaks down why Merino wool outperforms synthetics, how genetics and responsible farming improve wool quality over time, and how Mesta Meadows is connecting agriculture directly to the future of fashion and apparel.

Oh... and they talk about Atelait too. 🍦

This is the kind of feature that puts Mesta Meadows on the map in a whole new way. We are incredibly proud. 

We are grateful beyond words for the opportunity to work with such an incredible team — and even more grateful to share this piece of the Mesta Meadows story with a national audience.

We hope you enjoy it as much as we did. 

👉 Watch It on YouTube

Wool

Ice Cream

Textiles

Sheep

Craft

clothing coulture

clothing podcast

atelait ice cream

atelait cremery

merino wool

US opportunity

More from the blog

Spring 2025 Update (repost from the old site)

(This was published in 2025) It's spring time in the Ozarks, everything is green, the Lord is blessing us with a bunch of rain, and the lambs are doing great on the lush green pastures. Every season at the ranch has it's own rhythm. In spring we finish lambing and hold our annual event, the Ozark Highland Sheep, Fiber, and Craft Festival. This year we had over 1,000 attendees, 25 vendors, a band, two days of sheering, petting zoo, and just a ton of fun things happening. We actually had a production crew that made a short film about the festival - you can watch it below. This event is a lot of fun, and gives people a chance to experience a real working ranch while sampling great food, listening to great music, and hopefully learning something about our regional crafts, the sheep industry, and wool. We have an amazing crew of volunteers (over 20) who help put it together and amazing vendors and sponsors that make the whole thing possible. But now, with lambing finished (which was great this year), the festival past us, and a lot of wet weather, we get to catch our breath before the next crazy season - summer. One thing that we are working on this spring is preparing several pastures for a research starting. We are starting the first phase of a new research project, which is being sponsored by the Organic Farming Research Foundation. We are, in collaboration with the OFRF, running a study which will measure the impact of weaning lambs on lespedeza pasture versus our traditional fescue / clover pastures. Specifically it will measure the worm load of groups of lambs raised on the different types of pastures to determine if the parasite load is less when raised on lespedeza. This is a very important study for our industry since it may offer a way to reduce the amount of drenches (medicines) we use to treat the lambs for parasites. Since we are seeing increasing resistance to almost all drenches, internal parasites (in this case the barber pole worm) are a major problem for the industry. Hopefully we will see some really positive results from this research. And next month, we really begin transitioning into summer, one of the most intense seasons on the farm. Summer is intense because we focus on major infrastructure projects like fencing. These projects require a lot of hard physical labor with an intensity associated with completing them before summer ends and I have to switch my focus to my teaching career. So it's not uncommon to put in eight or ten hours of setting corner posts in concrete, connecting wire, hanging gates, figuring out the best way to set configure the fence to ensure there are no gaps or high points for livestock to escape through. It is hard, but rewarding work where you get the immediate gratification of seeing what you have accomplished at the end of the day in the form of a nice, neat fence row! Of course, we still have the twice a day milking of the dairy sheep, feeding the livestock, and the other many livestock welfare activities that take place every single day. So summer is INTENSE! So that is our update for this month. I hope your having a blessed month and a fantastic 2025.

Caring For Our Sheep

We have spent years refining how we care for our flock, adapting to the particular rhythms and challenges of our corner of the Ozarks. What follows is an honest account of the principles that guide us.